SEO - Search Engine Optimization
SEO is an abbreviation for "
search engine optimizer." Many SEO companies and individuals provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted.
Search engine optimization can be difficult and confusing; knowing this we decided to put together some tips to help you with the process of choosing the right SEO company or why not, to try to optimize by yourself the website you have. The
SEO tips and information pages cover everything you need to know about optimizing your web pages for the search engines quickly and easily.
Higher rankings in major search engines such as Google, Yahoo and MSN lead to
more leads for your business. Getting to the top and staying there requires a well-planned strategy executed over time.
Let Global Web Presence SRL manage your search engine optimization campaign to develop a systematic plan of action that will produce measurable results.
Contact us now for a search engine optimization price quote
Search engine marketing and optimization is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and keyword phrases. Proper web site submission and monitoring is also important. We currently have a 100% success rate at getting client sites listed at the top of search engine results since 2003. A variety of options are available for increasing your site's search engine visibility:
-
Keyword research: all search engine marketing begins with keyword research. We will do the necessary keyword research to determine the best search engine and directory keyword phrases for your business. The most effective search engine marketing campaigns have a combination of: effective keyword selection, optimal keyword placement, and solid link development.
Keyword research can be done for search engine optimization, directory placement, and pay-per-click search engine campaigns.
-
Search engine copywriting and keyword placement: rewriting your web pages for better search engine indexing is the next step. We can help you write more effective titles, meta tags, and other web text. We also provide training in this area.
-
Site design analysis and recommendations: very few people design web sites with search engine visibility in mind, which is what makes us unique. The most cost-efficient time to contact us to help you optimize your design templates in the initial design or redesign phase.
Even if we did not design your site, we can help you make HTML and scripting modifications that can help your site index better in the search engines.
-
Traffic Node/Information Page development: a Traffic Node is a series or group of web pages, called Information Pages, that are tailored specifically for end users who find your site via both the search engines and directories. They are built in to your web site and visually match your current design.
A Traffic Node generally costs between €200 to €500 per page (cost is dependent on the complexity of the pages created) with a minimum commitment of 8 pages.
-
Site submission and monitoring: Global Web Presence SRL will submit your site to the search engines that tend deliver the most effective results. And we can provide site monitoring on a quarterly basis. The most effective search engines are:
Google,
Yahoo,
MSN Search,
Altavista,
AOL Search,
Fast Search and other Inktomi based search engines.
-
Directory submission: directory enhancement and link development are a very important part of an online marketing plan. In fact, link popularity has become increasingly important for achieving top search engine visibility. What is important to remember that the strategies for being listed well in the directories are different from the strategies for being listed well in the directories.
Here at Global Web Presence SRL can provide a variety of services for making your site more "findable" in the major directories:
a. Keyword and category research
b.
Web site design/content analysis
c.
Site submission, link development, and monitoring
d.
Directory submission and link development training
-
Pay-per-click (PPC) search engines: a successful pay-per-click search engine campaign involves multiple tasks:
Selecting the most cost-effective keyword phrases; Selecting the best PPC programs; Writing effective ads; Designing and writing effective landing pages; Consulting
Select all of these search engine advertising services, or only the ones you need to get the best PPC campaign for your business.
-
Search Engine Visibility: No one knows your web site as well as you do, we have often found that training your company or a few select designers in your company is more a cost effective solution. We train on keyword research, placement, HTML coding, search engine copywriting, and Traffic Node creation.
We have also trained companies in search engine optimization techniques and tailor our training for different departments (IT, Art Department, Web Development, and Content Providing).
Any comments or suggestions we make about increasing your site's search engine visibility are purely from a search engine perspective. We do not tell companies that a web site is "good" or "bad." We are merely state what the search engines will be indexing. So when we make a recommendation, we are basing it on site statistics, marketing data, and research.
Consulting costs are €50/hour. If you need a quick consultation and with a fast turnaround time, we do accept credit cards.
Global Web Presence
is the proud winner of the Golden Web Awards 2003-2004 edition:
web site development services, internet & marketing strategy. Join us and get
the latest technology on your web site, plus a lot of useful features & services.
Get a 